Iberiqos, the new strategic innovation group of the Spanish agro-food sector

Iberiqos is a group of independent professionals specialized in the agro-food sector and committed to strategic and commercial innovation. Their goal is to provide solutions to the agro-food chain.

They are a group of professionals who wish to make their experience available to their customers and make firms capable of developing their products, brands and marketing externally. The objective, as they point out, is "to become more agile and gain a wider vision of the environment and the market; what is known as open innovation."

The general director of Iberiqos is José Enrique Moreno, who has been at the helm of great projects in the agro-food sector, such as the well-known Sandía Fashion, for which he was co-founder of the organizational model. “The open innovation model that we offer at Grupo Iberiqos allows us to participate in the value chain, playing a part in the company's decision-making and strategy,” says Moreno. "In short, we offer a flexible, light and decisive model; the product of independent professionals with great experience in the sector," he says.

Developing and becoming more competitive
He also said that the outsourcing of services has become a great need for companies today, "since it allows them to develop and become more competitive in a market as atomized" as the food industry.

They are currently working with several brands, helping them develop their image, strategies, marketing and business plans, facilitating the sale of their products in markets and supermarkets across Spain. For example, he explains that, "We manage brands such as Sandía Iberiqa and Melón Iberiqo, betting on quality under the Q2 label, which is used with all our products," says Moreno.

Other examples of this good work are the brands León Quality and La Belle Paqui, the LANANA® children's organic food (which is a unique product in Spain), and other innovative omnichannel projects in the citrus and fresh cut sectors.

The commercial director of the firm, José Manuel Fernández, also has a long professional career in fruit and vegetable sales. Nobody is better prepared than him to develop an innovative and bidirectional business model that is also adapted to the current omnichannel market. "We provide a commercial network with potential customers for each project." In fact, "depending on your needs, we are able to carry out monitoring both at origin and destination, which is one of the conditions of our Q2 quality policy," he says, making it clear that "this seal is the cornerstone" of the project, which has already been underway for more than a year.

As for the marketing area, this will be managed by José Antonio Sánchez, of Treze Estudio. In recent years, he has been responsible for this department at Unica Group and has years of experience in the agricultural sector. “For us, it is essential for a product to stand out from the rest. The added value perceived by the end customer is a key part of the Iberiqos project,” he says. For this reason, "we look after every single detail, from the brand to the packaging and the shipment to markets and supermarkets."

For more information:

José Enrique Moreno, General Director
Grupo Iberiqos
+34 620 730 200

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