Fruitsland has significantly increased its grape production, with interesting feedback when it comes to quality. Now that the season is over, the company can make an assessment on the evolution of the grape sector: new markets, various consumption modes and innovative company strategies to improve processes and product quality.
"Our production grew thanks to our investments. We extended the cultivated area by 25% and monitor the entire chain from production to commercialization. The fact that our processing facility is located just a few km from the vineyards means we can guarantee swift order processing, punctual deliveries and fresh fully-checked produce," explains Angelo Di Palma, owner of Fruitsland (in the photo below together with his brother Donato on the left).
Fruitsland also works with an additional 20 cultivars, grown employing innovative agronomic techniques suited to the single characteristics of each product. Thanks to its research and organization, the company has a strong presence on the European markets and is also looking for new business opportunities.
"We have reached the Middle East this year, which is particularly demanding, thanks to grapes of a size larger than 22 mm with a high organoleptic profile and holding the SNFL patent - the seedless Timco, Carlita and Melanie (the first two are red and the third one is white) varieties and the seeded Black Moon, which has a particularly aromatic flavor and large grapes (exceeding 26 mm)."
"We have strengthened our presence in Europe and are available on traditional markets such as Germany and Scandinavia as well as in emerging countries such as Eastern Europe, Czech Republic and Poland in particular," reports Donato Di Palma.
Entering new markets means being able to anticipate different consumption trends.
"Consumers are starting to think of grapes as a mid-morning or afternoon snack. In order to meet this need, we are focusing on varieties with distinctive flavors and organoleptic qualities. But there is more: we are working on small heat-sealed packaging formats (300-400 grams) as an alternative to the traditional solutions found on retailer shelves."