Connect directly, buy and sell; this is the simple concept of the new Consentio communication technology platform that has been launched in Spain, which could revolutionize the sale of fruit and vegetables (and of agricultural products in general) with a website and a free mobile application.Consentio is a unique digital solution for B2B commerce, aimed at expediting and optimizing the interaction between operators of the fruit and vegetable sector and the agro-food sector (producers, shops, cooperatives, wholesalers, supermarkets and even the retail channel) in a comfortable and simple way. Thanks to Consentio, you can intuitively create a list of your own products, share it with customers and manage orders from your mobile device or computer. It is therefore neither an open marketplace nor a typical instant communication system. The platform has been operating since the beginning of the year and has been initially developed in partnership with more than 150 companies in the sector in Spain, France, the Netherlands and Italy; the EU's main fruit and vegetable producers. Its objective is to promote and sell products to existing customers, increase sales with new customers and manage orders with minimal errors.
Vincent Rosso, who was a co-founder of the successful application BlaBlaCar Spain and is currently Co-Founder and CEO of Consentio, together with his partner Benoit Vandevivere, said that "the project came to be because we wanted to contribute our experience to the creation of digitalization tools for the fruit and vegetable sector. We had seen the difficulties that growers have to sell their crops, and how these are sometimes left in the trees because of a lack of the right tools to reach more markets."
At Consentio, producers can enter a description of their products and upload photos, while customers, on the other hand, can find what they are looking for in a quicker and easier manner. Furthermore, this is achieved while making the relationship between both parties more efficient and free from mistakes. "The speed, efficiency and details of the product obtained by using this application make it possible to act quickly, get the best deals of the day, and keep in touch with the business network in a very organized and easy to manage way. It is like a professional WhatsApp for fruit and vegetables," says Rosso, adding that "Consentio allows you to become between 25% and 35% more efficient when selling by reducing the amount of administrative tasks."
The application already features more than 11,000 product references, 60% of fruits and 40% of vegetables, although these percentages depend on the geographical area where the user is located. The most common products for now are citrus fruits and tomatoes. Nearly 900 companies in the sector from more than 45 countries are currently registered, and almost half (47%) are based in Spain.
The language is no barrier, because the application is already available in seven languages (Spanish, French, English, German, Italian, Dutch and Catalan) and each person sees it in their own language. This makes it easier to overcome one of the main hurdles for the export, preventing misunderstandings or the unnecessary waste of time.
While language is not a problem, neither is your privacy, since only authorized persons see each other. Each user creates a private club for their business, in which the confidentiality of prices is respected. “A customer can only see the prices if the supplier gives them access,” says Rosso. Apart from having tools to take the photos and add the product descriptions, you can customize prices and logistics parameters for each customer, manage orders, etc. Also, advanced users are offered the possibility of connecting to their existing computer system to increase the automation of all their operations.
You can access the solution for free, in its basic version, through the website and the app stores for iOS or Android devices, and then register to access a chat system where the user's contacts appear and you can start arranging new transactions with them.
Consentio is participating in the Fruit Attraction fair, held from October 22 to 24 in Ifema Madrid, in Hall 4, stand 4B04 & 4C04.
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