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Shoppers willing to spend more on specialty onions during holidays

For the first time, Frieda's has announced it is offering a collection of limited-time offer (LTO) holiday alliums, including pearl onions, cipolline onions and a special edition of 6-ounce shallots, all featuring festive labels and packaging in clamshells. The holiday labels are decked out with red and gold ornaments, the company said.

According to Frieda's, research indicates that shoppers are willing to spend additional money on the best ingredients. It said that 69 percent of shoppers agree that it is worth splurging on better ingredients during the holidays, according to research done in partnership with C+R in 2019. Surveys reveal that 63 percent of consumers say they are likely to trade up to shallots and 48 percent of consumers are likely to trade up to cipollines from traditional onions.

“We know that the fourth quarter is a great time to inspire shoppers and make the most of the holidays,” says Cindy Sherman, director of marketing and innovation at Frieda’s. “Consumers are more likely to leave these décor-worthy items out on their countertops, leading them to use these up faster and come back to your store to repurchase.”

For more information:
Sadie Carpenter
Frieda’s Specialty Produce
Ph: +1 (714) 733-7664

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