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Carrefour Brasil incorporates blockchain for the traceability of premium oranges

As reported by the Bitcoinfeed and TIinside, media, Carrefour, the international supermarket chain, has announced that it will carry out the traceability of oranges harvested and sold in its supermarkets in Brazil through the use of blockchain. 

According to the media outlets, the idea is to guarantee the flavor and premium quality of the superior quality citrus fruits. "In the case of oranges, which are produced on a farm in the interior of São Paulo, producers use different processes, such as electrostatic spraying to reduce soil and water pollution. In addition, the fruit is harvested at the right time, which means that no chemical treatment is used to accelerate the process."

According to the company, it makes perfect sense to use blockchain to ensure the product's superior quality. Currently, the Alfacitrus farm is responsible for the production of oranges that supply the markets of São Paulo, Rio de Janeiro, Rio Grande do Sul, and Parana, which together account for 15% of the total oranges sold in the network. Carrefour's objective is to apply the blockchain to 40% of the volume of the product sold by the end of the year.

At the international level
In October 2018 Carrefour joined an IBM project called Food Trust that seeks to track products throughout the production chain. At that time the company stated that it would track its own brand products in France, Spain, and Brazil, before expanding to other countries in 2022.

In Spain, for example, it has tracked chicken products since November 2018. It has also been doing it with Nestle brand products since April of this year and for fish since May 2019.

In Brazil, Carrefour has traced pork products of its own Qualita brand, as well as some products from the meat, fish, eggs, and fruit lines.



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