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Prince de Bretagne diversifies its sales channels through Amazon

In a new commercial strategy, the French vegetable company Prince de Bretagne has reached an agreement with Amazon to ship packages of conventional and organic vegetables within France with a maximum delivery time of 48 hours. This agreement has been reached thanks to eight Prince de Bretagne producing partners from the Sica Finisterre Saint-Pol-de-Leon region. They have designed a plan to be able to deliver baskets with both conventional and organic products, with a range capable of withstanding their shipment from the platform to the home of the French customer.

Prince de Bretagne noticed how "some fruit and vegetable purchases are being made on-line, bypassing conventional distribution channels," says Marc Keranguéven, president of one of the cooperatives associated with Prince de Bretagne.

"We want to create jobs and establish a direct relationship with consumers. We offer those consumers home delivery, which is revolutionary in the world of fresh vegetables," says Prince de Bretagne.

The content of the packages will change regularly to guarantee the supply of 100% Breton products (fresh seasonal vegetables). The price for a package of conventional products weighting between four and five kilos will oscillate between 24 and 26 €, while the organic ones will cost 29.50 € per package.



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