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US apple grower offers expanded packaging options

Honeybear Brands has announced two new packaging programs, which it says is based on consumer demand.

Honeybear said it has experienced success with its two-pound Honey Cubbie pouch for Honeycrisp apples. As an extension of this, Cubbie pouches will be available in three-pound packages for Gala, Fuji, Granny Smith, Pink Lady and Pazazz™ varieties. Honeybear is also updating its organic pouch program which it says complements the continued expansion of all its organic offerings. Consumers will now be able to choose from different varieties (Honeycrisp, Gala, Fuji, Pink Lady and Granny Smith) grown organically and available in two-pound pouches.

“Our business continues to grow, and the introduction of these graphic kid-friendly pouches provides consumers a recognizable brand they can associate with Honeybear quality apples,” says Kristi Harris, brand manager for Honeybear. “Our goal is for consumers to experience premium flavors inside the bright packaging and be assured that only the best apples available get to wear the bear label.”

Organic expansion
According to data from the Organic Food Association, United States organic food sales increased an average of 8.8 percent annually from 2014 to 2018.

“Consumer choices are continually evolving,” says Don Roper, vice president of sales and marketing at Honeybear. “We have been matching the organic trend by transitioning orchards into organic production for many years. It’s an important part of our mix and not just here in the United States. We have the largest planting of organic Honeycrisp in the southern hemisphere. We are growing, packing and shipping premium organic varieties from the best apple producing regions in North and South America providing our retail partners with year-round supply assurance of fresh apples and pears.”

Honeybear, which grows Honeycrisp in Washington State, expanded acreage last year. According to the company, it also had record sales for its Pazazz brand apples.

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