Since 1944, Miss Chiquita has been an iconic symbol of Chiquita’s bright yellow bananas. Now, the company is celebrating the “first lady of fruit’s” 75th anniversary by taking a look back at her many accomplishments throughout the years.
Miss Chiquita was introduced to Americans in the early 1940’s to help educate consumers on how to ripen, peel and enjoy bananas, as they were considered an exotic fruit at the time. Chiquita says the animated banana character gained notoriety for her commercial jingle, which at its peak, was played 376 times a day on radio stations throughout the United States. Miss Chiquita also went on to star in a number of TV shows and movies. Years later in 1987, Chiquita’s leading lady received a makeover from artist Oscar Grillo to take on the form of a vibrant Latin woman. The company shared that although Miss Chiquita’s appearance has evolved over the years, her mission to demonstrate the fun side of healthy snacking has always remained the same.
“We’re so excited to celebrate 75 years with Miss Chiquita and the integral role that she has played for our fans and brand,” said Jamie Postell, Director of Sales North America for Chiquita. “As a society, we’ve watched how her character has evolved and played a vital role in the growth of the banana industry throughout the years.”
In more recent years, Miss Chiquita inspired a “Let’s Go Bananas” shoe line at the 2017 London Fashion Week. She was also inducted into the Advertising Week Madison Avenue Walk of Fame in 2018. Then, at the Latin American Advertising Week event in May 2019, Miss Chiquita received the first Pop Icon International Achievement Award.
For more information:
www.chiquita.com