Genetics developer, producer and exporter of blueberries, Inka´s Berries, began operating in Valle de Santiago (Guanajuato, Mexico) and will land in Spain at the 2021. This all was done in partnership with a local businessman in the pharmaceutical sector, its founder Carlos Gereda revealed. They will form 'producer clubs' and internationalize berry selections created in Peru.
"We are replicating the same model as in Peru: doing advanced genetics, [installing] own fields and [being] exporters," says the executive, who left the general management to assume the executive presidency of the firm globally.
As required, 170 hectares (ha) of the berry will be installed in Valle de Santiago, in Guanajuato, northwest of the Aztec capital. "We want to complement the Mexican window that goes from the fortnight of December to the end of March or the beginning of April.”
Commitment to Mexico
But the commitment to Mexico will take them beyond the fresh business (which represents 80% of their turnover). The firm is preparing to launch 'producer clubs', which will allow them to globalize their genetics. They will start in Peru and Mexico and in the 2021 they will land under that scheme in Huelva, Spain, the executive reports.
"The strategy is to have an 10% [of production] of each country”, Says Gereda, and points out that in Mexico there are some 5.000 ha, in Huelva another 4.000 and in Peru - which is the second global provider of the berry - near 9.000 ha.
Why Huelva? “There is already a developed blueberry industry. There are 4.000 hectares planted and they are looking for new alternatives for genetic change because it has had many problems with varieties that are already established,” Gereda told blueberriesconsulting.com.