Fire crystal persimmons popular with consumers in China

“Fire crystal persimmons have been one of our flagship products for years, with very stable annual sales volumes each year. Thanks to promotions, the pre-order volume this year has surged. There have even been many sellers on the market who sell similar products as crystal persimmons,” Mr. Wei, manager of Fresh Cat said.

An item protected by the Geographical Indication mark, this variety is mainly grown in the Linyi District of Xi'an City. After ripening, the fruit becomes bright red and translucent like crystals, hence its name. "The season usually lasts from the end of September to the end of November. Many people pick persimmons not yet ripe and ripen them with chemicals, damaging the taste, but we wait for the fruit to reach 80-90% of maturity before picking them, so they can be ready to eat after being shipped to markets or consumers. We even directly ship 100% ripe fruit through some channels, which allows a particularly good customer experience. We are the only business doing this across the internet, and the products we've selected are semi-wild fruits grown on the Li Mountain, which can be said to be natural and pollution-free."

"We have been selling this product on e-commerce platforms and major supermarkets for a few years now. Every year, we get very good feedback from customers. We plan to redesign the packaging this year, so that more consumers can get to know and taste the fire crystal persimmons under the Fresh Cat brand,” Mr. Wei said.

"In previous years, the retail price in the supermarket was about 36-48 yuan/box (12 pieces), an average of 3-4 yuan per piece, so this product can be said to be a high-end fruit. This year, promoted by a popular internet show, the popularity of our product may surge. We expect many customers to make purchases and sales are expected to go even smoother than in previous years. It is expected that the market price will also increase this year, but to a limited extent.”

“At the moment, this fruit has not yet become available, but there have been many counterfeit products on the market. Only an expert can tell them apart from appearance, but as soon as you taste them, you will notice the big difference. We are worried that these counterfeit products will warp consumers’ perception of authentic fire crystal persimmons,” Mr. Wei said. “We plan to increase supply this year, so we will take more orders at the beginning of the season. We expect to meet the demand this year, but we believe that there will be more businesses starting to plant this variety next year, so the competition will become increasingly fierce. ”

More info:

Contact: Mr. Wei
Company: Shenzhen Fresh Cat Agriculture Development Co., Ltd.
Tel: 0755-55556666
Mobile/WeChat: +86 18603038525
E-mail: zhouwei@freshmao.com


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