This year, France will once again participate in Fruit Attraction, whose next edition will take place at the IFEMA fairgrounds from October 22 to 24. The country is betting heavily on this international event. Business France will organize the French fruit and vegetable pavilion, which will count with the participation of 200 French professionals, 113 of which will have their own stand, thereby accounting for about 10% of all new exhibiting companies.
The pavilion will have a surface of 2,000 square meters (+20% compared to 2018) and will be located at the entrance of Hall 4. In this 2019 edition, the French Pavilion will once again be the largest foreign representation.
The pavilion will be structured in several areas. The participating sectors are fruit and vegetable wholesalers, five regions (Upper France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes, Center-Loire Valley and Occitanie), two port authorities (port of Sète and port of Dunkirk), the wholesalers market of Perpignan (Saint-Charles Export), the interprofessional association of fruits and vegetables of France (Interfel) and a union (Union of melon producers of Haut-Poitou).