GI status has done little to increase sales of Cambodian Koh Trong Pomelo

Cambodia’s Koh Trong pomelo, grown in Kratie’s Koh Trong commune, became the nation’s third product to obtain GI status last year, following in the footsteps of Kampot pepper and Kampong Speu’s palm sugar. The fruit, however, has not gained much in popularity outside the province since, according to the Koh Trong Pomelo Producer Association, who owns 1,200 of the 2,000 pomelo trees in Koh Trong.

Most of the pomelos grown in Koh Trong are still consumed within Kratie, according to Bun Ban, vice president of the Koh Trong Pomelo Producer Association. He said the fruit cannot be found for sale in any establishment in Phnom Penh, adding that people in the capital that want to taste the fruit have to contact a seller in Kratie directly.

Mr Ban said the reason the fruit has not become popular outside Kratie is that it has not been promoted: “Pomelos are not for sale in any market or supermarket in Phnom Penh because these establishments simply do not know about them. No effort to promote them has been done,” Mr Ban told the Khmer Times on Tuesday.

According to Mr Ban, Koh Trong pomelos sell for about $3.5 per fruit, which is higher than the average price for a non-GI pomelo (about $2.25 per fruit). “Our goal is to start selling in Phnom Penh. We must find ways of improving our marketing and promotion activities so that more Cambodians can taste the fruit.”

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

© 2020

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber