"The commercialization of our product within the German retail chain is growing in terms of quantity and quality thanks to Edeka. But this growth was made possible also thanks to summer products such as mini-watermelons and Gialletto melons," reports Stefano Restuccia, sales manager of OP Red CoP.
With 700 hectares between the Catania and Siracusa provinces, the producer organization is growing thanks also to trusted domestic and foreign retail partners.
The company is a leading producer and trader of a wide variety of traditional and organic citrus fruit including Tarocco, Moro and Sanguinello oranges and lemons. Over the past few years, it has focused on widening its range of products to provide constant supplies.
In order to work with large distribution partners, cooperation with local producers is essential and so is a good management of harvesting and packaging operations. Fruits must reach the right ripening level before commercialization.
"We reached the last week of commercialization of mini-watermelons with satisfactory results. We processed around 200 tons of the Nikas variety, which were commercialized via various Italian supermarket chains. Despite the fluctuating sales volumes, they trusted our brand."
"As for foreign sales channels, we supplied the Edeka variety. Fruit is of high-quality, certified by daily checks performed by agronomists from the German platform. They assessed the internal ripening level and Brix level of each batch with extreme precision."
"As for Gialletto lemons, harvesting operations started in mid July and will continue until early October. Quality and organoleptic characteristics are excellent. Good volumes are being sold by the Italian retail chains also thanks to promotions aimed at increasing volumes sold and at promoting the great quality of the Sicilian produce."
"We are getting ready for the citrus fruit season. Quality is expected to be good, provided that there are no surprises from the weather. Our main objectives this season are to intensify organic packaging lines (both oranges and lemons) and to strengthen co-branding and co-marketing initiatives. The harvesting of lemons should start around October 20th and that of the first Navel oranges should start around October 25th."