After "undressing" the organic cucumber and releasing the organic bananas from their plastic bags, saving 6.5 and 23 tonnes of plastic per year respectively, the Carrefour brand is now testing a packaging for zero plastic tomatoes. In a recent post published on LinkedIn, the retail giant said:
"Fighting against plastic packaging means fighting against 60 years of development and habits. This has consequences throughout the chain, from our suppliers to the stores. We must look for new packaging, we must innovate, we must test new methods. That's what our teams do. Currently we are testing a 100% cardboard tray for our organic tomatoes. If the test is successful, it will mean 900 kg less plastic per year.
Let's recall the company's objective: to offer 100% reusable or compostable recyclable packaging by 2025. An objective that the brand will want to achieve next year for its organic range.