The BerryWorld team set up camp at Boxpark Shoreditch in London for two days (8th & 9th August) showcasing the newly redesigned BerryWorld consumer brand. At the two-day event the marketing team shared free strawberries with passers-by and hosted an internal, company-wide challenge to raise money for its charity of the year, Herts Young Homeless.
“As part of our corporate 25-year anniversary celebrations, we challenged employees across the business to pull together their own teams and join us at Boxpark to participate in an Apprentice-style challenge” said Emma Parsons, Corporate PR & Brand Manager at BerryWorld.
BerryWorld Boxpark last week, working to raised over £1500 for Herts Young Homeless at Boxpark
“Margaret Mountford, Chairman of Argent Foods Ltd – our parent company, launched the challenge.” explained Emma “Our staff were encouraged to collaborate across departments with one simple aim; raise as much money as possible for charity! The atmosphere was fantastic with everyone really coming together to support a great cause and celebrate 25 years of achieving more together.”
The new brand is now available in the UK on Ocado and AmazonFresh following 18 months of strategic dedication and hard work to align the company’s consumer brand globally.
The rebrand project, affectionately known as ‘Project Burst’ has involved collaborative work between growers and staff which centred on product quality, design and packaging specifications with the united goal of being a sustainable, commercially viable brand which delivers for both growers and consumers alike.
“Our new brand now has a clear story and identity which brings to life BerryWorld’s 25-year expertise; we hope that the contemporary and recognisable ‘B’ will encourage consumers to trial our products and that our award-winning quality will keep them coming back for more.” explains Charlotte Knowles, Head of Brand & Marketing at BerryWorld.
“The new brand is simple yet recognisable, wherever you are in the world. The white B has been designed to provide a window which showcases our best asset, our berries; it’s something our consumer insight has taught us is vital for shoppers at the point of purchase. The white colour was chosen to represent the ‘goodness’ that lies at the heart of our brand, providing a crisp and clean visual contrast against any of the Soft Fruit lines contained in our punnets.”
The new brand design is now available in 6 countries including the UK, USA, Canada, Germany, Singapore and Australia with further roll outs planned across Europe during the remainder of 2019 and beyond.
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