Washington-based company CMI Orchards will be hosting a booth for the first time at this year's Asia Fruit Logistica in Hong Kong, September 4 - 6, 2019. The company has been attending Asia Fruit Logistica for many years, but its growth - especially in the Asian export market - has prompted the decision to exhibit.
"With our growing presence exporting fruit to Asia over the past several decades, and especially with our participation as license holders to grow several high-profile brands like Kanzi®, KIKU®, Ambrosia Gold®, Smitten® and Daisy Girl® organic apples, and Skylar Rae® cherries, the time is right for CMI to be there to exhibit and showcase our products, connect with existing customers and forge relationships with new ones," said Rochelle Bohm of CMI Orchards.
She added that Asia is an attractive market for CMI's export program and while the current tariff situation between China and the United States is creating some uncertainty, believes it opens opportunities with other markets in the regions. "Asia is an attractive market for our export program. Strong economic growth paired with an increasing demand for high-value, premium quality produce aligns well with what we do. The current tariff situation with China means we could have a lot of fruit available for other countries to access, as fruit is typically shipped into China, and we’re eager to increase current partnerships with other Asian countries and pursue new avenues for export markets."
Rochelle Bohm; CMI's American Dream brand cherries
"American Dream" program highlighted
Last year, CMI Orchards introduced its 'American Dream' program to retailers. The patriotic display began with apple boxes and was subsequently introduced to the cherry program this summer. The company plans to highlight the program at the show, citing excellent feedback both domestically and overseas.
"The American Dream® program is available for any red or rainier cherry, plus most apples we grow and export," Bohm shared. "This impactful label has proven successful in domestic markets, and export markets that participated in our American Dream® cherry program this season reported tremendous popularity. We hope to continue to grow this label with export customers."
To help with presenting this and other information about its various programs, Bohm said CMI Orchards will have a big team on hand at the booth. "Our team at Asia Fruit Logistica will share information with visitors about all partnership opportunities available with CMI. We’ll have information on our full manifest of apples, pears, cherries, citrus and grapes as well as all of the brands we can offer our export customers. We will have lots of information on the packaging and labels available for export programs in addition to crop updates and news."
"We are excited to greet familiar faces and meet new customers during the event," she concluded. "With this being our first year, we are eager to show visitors what CMI is all about and to share some of the great things that we’ve been working on along with key opportunities available for export markets."