Fruchthof Stadtsteinach: "People clearly eat with their eyes as well"

Colorful cauliflower now sees large summer sales

The Franconian wholesale trade knows that colorful cauliflowers are a popular item in the restaurants during the summer. At Fruchthof Stadtsteinach too, the colored cabbages are coming in more often and in all variations, says managing director Susanne Schramm. "We sell the products in the colors purple, orange, yellow and green, until autumn. The product is well received, especially with the more upscale gastronomers."

Susanne Schramm now manages the long-established company / Image: Schramm GmbH

Despite the color diversity, the purple cauliflower is still the most popular. As far as vegetable variety is concerned, the fruit wholesale trade relies mainly on the Netherlands, even though the important Garlicland region is practically on the doorstep. However, the specialty cultivation these is limited. "We primarily market traditional products such as fruit vegetables and leaf lettuce from regional cultivation. Upscale gastronomy wants to have something different on the plates every time. People clearly eat with their eyes as well."

Dutch Lilac cauliflower is currently available in nice quantities.The purchase price is around €1.90 / kg; in the market, the price is €2.50. / Image: Schramm GmbH

Ready-to-cook goods for large scale consumption
The family business, now a fourth generation entity, has been specializing in the supply of regional catering and catering (mainly nursing homes and hospitals) for more than 40 years. Today's owner has been at the helm for over 30 years and has experienced the changes in the fruit trade first-hand. "There are hardly any seasonal items left, except for asparagus and chanterelles, which we currently also carry in our range. In addition, we now also offer our customers ready-to-eat fresh products, which we may buy from regional partners. In that sense, I also see the greatest potential for development in the catering sector for our company," concludes Ms. Schramm.

For more information:
Schramm GmbH - Fruchthof Stadtsteinach 
GF: Susanne Schramm
Hammergrundstr. 1e
95346 Stadtsteinach
Tel. +49 9225/267
Fax: +49 9225/3197

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