“Make half your plate fruits and vegetables” is among USDA’s key messages about how Americans can achieve healthy diets. However, many Americans still consume an insufficient quantities and varieties of fruits and vegetables.
One reason may be a perception that these foods are expensive. To address this perception, ERS reports the average cost to consume 154 fresh and processed fruits and vegetables in cup equivalents. A cup equivalent is generally the edible portion of a fruit or vegetable that will fit in a 1-cup measuring cup.
Researchers also use the data to create baskets of products that would satisfy the 2 cup equivalents of fruit and the 2.5 cup equivalents of vegetables recommended for a person on a 2,000-calorie-per-day diet. In 2016, it was possible to meet these recommendations for about $2.10 to $2.60 per day.
One basket in this cost range contains 1 cup equivalent each of watermelon and canned pears (packed in juice) as well as 1 cup equivalent of canned tomatoes and ½ cup equivalent each of potatoes, frozen spinach, and canned black beans. This example basket and others appear in the Amber Waves article, “Americans Still Can Meet Fruit and Vegetable Dietary Guidelines for $2.10-$2.60 per Day,” published in June 2019.