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José Ángel Serrano, horticultural cooperative Santiago Apóstol

Spain: "Better prices are expected for Tomelloso melons in a more staggered campaign"

After two melon campaigns in which expectations were not met in Tomelloso, the fruit producing region of Ciudad Real, José Ángel Serrano, president of the fruit and vegetable cooperative Santiago Apóstol, is confident that this season's prices will be better than in the previous ones. The fact is that this year's production has been scheduled to ensure it is more staggered and there are no overlaps. The campaign will start between July 20 and 25.

The cooperative Santiago Apóstol estimates that the production of its famous Piel de Sapo melons will amount to around 15 million kilos, while that of yellow melons could range between 2.5 and 3 million, that of watermelons could oscillate between 4.5 and 5 million and that of pumpkins may amount to about 500,000 kilos. The president of the cooperative stresses that "the quality of the production will be very good, as the high temperatures recorded are allowing the product to grow optimally."

About 40% of the entity's production is intended for export, mainly to European countries such as Germany, France, the United Kingdom, the Czech Republic and Poland. But the cooperative is seeking to expand and has already reached more exotic markets, such as Singapore.



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