Misionero has announced the rebrand of its fresh-cut vegetable line, Green Wave Farms. The company says this line of prepared vegetables now has a distinct design, new label and logo that will be unveiled at the 2019 Organic Produce Summit this month, and is now being transitioned on to retail shelves.
Misionero said it has seen tremendous growth over the years for convenient, healthy products. The Green Wave line is also expanding into complete kits to further extend the convenience of these products, it added.
The Sauté Kits come in two varieties, Brussels Sprouts and Green Beans. Each contain four ingredients and lists the steps for cooking.
The line currently offers trimmed green beans, Brussels sprouts, mixed squash, sugar snap peas, butternut squash, snow peas and celery. Misionero said the new label was designed to freshen up the look of the packaging, and also "to create a familiar, cohesive identity among the Misionero brand and product lines".
“Misionero is constantly incorporating creative energy into our brands,” said Nicole Zapata, marketing manager of Green Wave Farms. “This rebrand will better align itself with Misionero, and offer packaging that customers and consumers can quickly recognize.”
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