Spain: Grupo Caparrós gives fruit away in exchange for cigarettes

The fruit and vegetable company Grupo Caparrós has launched the campaign 'Cambiamos cigarrillo por fruta' ('We give fruit in exchange for cigarettes') on the occasion of the celebration of the World No Tobacco Day. In the framework of this initiative, members of the Spanish Association Against Cancer (AECC) in Almería have given away 400 watermelon cups, supplied by Grupo Caparrós, at three information tables in three different locations. The goal of the initiative has been to make Almeria's population aware of the risks of smoking.

Statistics show that 30% of cancers in the country are directly related to tobacco use. For this reason, Caparrós is committed to fighting to reduce the number of smokers.

Grupo Caparrós is confident that, with the effort and perseverance of all, we will get a healthier community. They also thanked the AECC for its good organization during the day and for being there year after year working in prevention.




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