This festive season, the Heartland Group is putting a uniquely Malaysian twist on their much-loved apples with their ‘Amboi Ambrosia” campaign.
The campaign invites consumers to broaden their culinary horizons by showcasing the many interesting and delicious ways that Ambrosia Apples can be incorporated into classic Malaysian dishes
Commenting on the campaign, Brendon Osborn, General Manager of Heartland Fruit said, “We are excited to kick-off Amboi Ambrosia together with our partners from GCH Retail Malaysia. Malaysia is one of our biggest markets and we believe we can bring even more great flavour to our customers here by showcasing the many dynamic ways that our luscious Ambrosia Apples can be integrated to give favourite local dishes that extra zing!”
To launch Amboi Ambrosia in true Malaysian fashion, iconic and world-renowned Malaysian culinary master, Chef Wan was on hand to showcase three mouth-watering traditional Malaysian dishes with an Ambrosia twist.
Showcasing the versatility of the fruit, Chef Wan prepared three exquisite dishes inspired by Malaysia’s treasured culinary history Ambrosia Grilled Calamari Salad, Tom Yum Pumpkin Soup with Ambrosia Apples, Ambrosia Apple Chutney, all enhanced with the flavoursome tastes of Ambrosia Apples.
Discovered in British Columbia, Canada and now cultivated in New Zealand, Ambrosia apples are renowned for its sweet honeyed flavour, fine crisp texture and juicy tender flesh. It can be recognised by its trademark smooth skin with its bright iridescent pink blush tone and pleasing aroma.