At the beginning of this month a thriving fruit store company, Wellfruit, opened its new store in Shanghai. They had worked for several months on the completion of the shop and this month it was officially opened by their general manager Jiawei Feng.
Wellfruit is a well established fruit company, who acquire their fruit from the domestic market and abroad. As Mr. Deng, CMO of Wellfruit, explained: “This year the proportion of imported fruits to domestic fruits in our store is about 60% to 40%. The demand for high-quality fruits has increased in the last few years, and a lot of imported fruits meet this high criterion, but this does not give any assurance for the future development of the fruit proportion. In China the fruit industry is developing quickly and more high-quality fruits are produced domestically as well. The volume of imported fruits is higher now, but how this will develop in the future is hard to say. What is clear is that at Wellfruit, we only provide the highest quality products for our customers and we will continue doing this in the future.”
About 70% of all the fruit Wellfruit sells is directly from the orchard. They import from 26 different countries in five different continents and have over 380 varieties of fruit products available. While the Wellfruit brand name and stores were established in 2014, they have worked with the fruit sector since 1993. “The current team of Wellfruit is a young and highly-educated team, with an enthusiasm and passion for the fruit business, we hope to expand our business quickly over the coming years. We now have several shops in different cities in China.“
“This month we opened our new shop in Shanghai, in Pudong New District. Every shop of Wellfruit has the same structure and strategy. In this way we can work very efficiently and provide our customers with the best products. A big advantage of our shops is that they are cooled. We are unique in this, since most other fruit shops present their products at room temperature, we continue the cold chain environment in our shop. While at other shops the quality quickly diminishes, because of the warm environment, we can maintain a better quality, since our fruit is still in a cold environment. This is a reason a lot of customers come back to our shop, they know they will get quality fruits here and if something is wrong, they can always return it.”
The opening ceremony of the new store was very festive. Jiawei Feng and his team performed a ribbon-cutting ceremony with a cheerful atmosphere. On the first day of the store, many curious and interested customers came to buy fruit, and the market feedback was very positive.