Because of an earlier-than-usual season, British raspberries have already flooded supermarket shelves. Growers estimate that this season is starting three weeks earlier than usual and they put that down to the good spring weather.
Mid-June sees the raspberry season already in full swing with British raspberries widely available. Strong raspberry plants, prompted by the spring sunshine, are ensuring good flavour and bigger, bolder raspberries. Growers can also expect the British season to last all the way through to early November. This is a result of careful planting by growers to ensure a continuous supply of the berry over the upcoming summer months.
The leading raspberry varieties grown in the UK have the ability to flower and fruit over a long period of up to five months, whilst traditional types typically produced fruit for just a four to six week period.
This year consumers will see a whole range of varieties including Berry Gem, Berry Jewell, Driscolls, Maravilla, Vajolet and Lagorai.
Since May last year, almost £320m worth of raspberries were sold in the UK with shoppers spending 16 percent more on the berry than in the previous year. In the last four weeks alone, the volume of raspberries available in stores has grown by 20 percent.