Up to 75% of the stone fruit produced in the Spanish region of Extremadura is intended for export. The fruit is sold both to the 27 countries that make up the EU and to 40 non-EU countries. This year, two new export destinations have been added to the list: Thailand and Argentina.
"Every single year, we make a great effort looking for new international markets, as that is the best way to ensure the sale of our productions," says Miguel Ángel Gómez, manager of the Fruit Growers Association of Extremadura (Afruex). Afruex brings together more than 90% of the region's fruit producers.
200,000 tons every year
The regional fruit sector exports an average of 200,000 tons each year, which generate a turnover of between 210 and 240 million Euro. In 2019, for example, the forecast is that Extremadura will produce 250,000 tons of fruit. Of these, some 200,000 will go to foreign consumers.
The fruit campaign has started with two pieces of news. One has to do with the fact that the brand Ciex, Ciruela de Extremadura, has already started certifying the first plums under this quality label. The other big news is the opening of the Argentinian and Thai markets.
With and without protocol
There are two ways to sell fruit abroad: through an export protocol, as is the case, for example, with Canada, Mexico, Brazil, South Africa or China, and through agreements without a specific protocol, as it happens in most cases.