Fair Trade USA is a phrase that signifies more than many consumers realize. The certification measures how items are produced according to certain social, environmental, and economic standards.
Freska Produce gained Fair Trade USA certification at its Mexico packinghouses over the past two years, and now the benefits of Fair Trade USA are being noticed on the operational side of the business, the company says.
“We are now seeing employees with exceptional skills coming to our plants seeking employment,” says Jesus “Chuy” Loza. “These employees are seeing the benefits of Fair Trade USA and how it is changing the atmosphere and the culture of our operations.” Loza further commented, “The happiness and value our employees feel can truly be sensed in the product we bring to market.”
Now that the mangos produced in Mexico from Freska Produce International will bear the logo of the Fair Trade USA certification, the company said it will be able to help ensure that basic human rights for farmers and workers are enforced. Farmers and workers earn extra money with every sale.
“This higher wage has seen a rate of return in the plant that corresponds to the happiness of our employees and their eagerness to return to our operations, day after day. Some individuals even come to the packinghouse to seek out work from neighboring communities,” says Miguel Allard, Owner of a packing plant Freska works with in Chahuites, Oaxaca Mexico.
Freska says Fair Trade USA has provided it an opportunity to deliver the benefits of trade more broadly with its focus on inclusion and empowerment. According to the company, Fair Trade USA shows the industry and the consumer that the production of fresh produce can and must be more equitable. This message of Fair Trade USA as well as the certification and impact across the world would not all be possible without the support of U.S. retailer partners.
“Seeing the benefits of this program in the form of proud and content employees that are being empowered through fair and equitable wages, has provided the proof we were seeking when we got into this,” says Loza.
For more information:
Gary Clevenger
Freska Produce International, LLC
Tel: +1 (805) 650-1040
gary@freskaproduce.com
www.freskaproduce.com