The Fruit Attraction horticultural fair, organized by Feria de Madrid (IFEMA) and the Spanish Federation of Associations of Producers and Exporters of Fruits, Vegetables, Flowers and Live Plants (FEPEX), will hold its 11th edition from Tuesday 22nd to Thursday 24th October .
This edition will be held under the motto "Where Fresh Produce & Innovation Meet", and will once again offer international markets the most complete and effective marketing tool for the fruit and vegetable sector.
Prospects point to the participation of 1,800 companies and 90,000 professionals from 130 countries, which entails a 16% growth of international participation, which in turn represents 25% of the total participation.
Fruit Attraction is presented as a meeting point for innovation, quality and diversity of fresh products at a key moment for those organizing global marketing and distribution campaigns.
Some of the most outstanding aspects of this edition will be the notable expansion in the exhibition area, which will reach 13,728 square meters, as well as the number of foreign companies. In addition to the strong presence of EU countries such as the Netherlands, France, Italy, the United Kingdom, Portugal, Poland or Greece, it is also worth noting the presence of non-EU countries such as Chile, Brazil, Peru, Costa Rica, Colombia, Argentina, South Africa, the United Arab Emirates and Ecuador. Israel will also be attending for the first time.