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Smartphone App to help consumers make ethical purchases

Launched in April 2019, myLabel is a new mobile application that allows you to evaluate whether the products you buy are in line with your convictions. Several analytical criteria are proposed, such as animal welfare, fair remuneration of producers and the protection of biodiversity.

Many people currently want to consume better. However, this notion remains somewhat abstract and the criteria vary according to each individual. It is on this idea that the mobile application MyLabel was based. Launched on April 2, this application incorporates a wide range of criteria (health, environment, society) and offers users the possibility to choose them. The user creates a profile and the app will then evaluate whether the products he/she buys meet his/her expectations.

During the first connection, the user selects the criteria that are most important to him/her among the three categories: planet (biodiversity, local origin, carbon impact, waste, deforestation...), health (additives, allergies and intolerances, GMOs, pesticides...) and society (appropriation of resources, working conditions, child labour, fair remuneration of farmers...). Then, all he has to do is scan the barcode of the products. More than 500,000 are listed there. Depending on its criteria, the application will indicate whether it conforms or contradicts its values via a small smiley. If the latter is red (and therefore in contradiction with the chosen values), it then proposes alternatives.

To ensure impartiality, the application uses several sources for its analyses, including the National Institute of Consumption, FAIR(e) un monde équitable, Bio Consom'acteurs, Greenpeace and CIWF (Compassion in world farming). MyLabel only plays "an interface role between associations and consumers", explains Christophe Hurbin, co-founder of myLabel. "We are part of a truly virtuous circle," he says. It is this approach that has attracted associations and institutions.

For people shopping online, it is possible to install a plugin (extension) on your browser. Smileys appear on each product. The latter is currently only compatible with the Carrefour, Houra, Monoprix and E.Leclerc.

For more information or to get the application, visit the official website


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