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Fruiton GmbH: Aligning corporate identity with fruit and vegetables

Fruits with logos as customer-specific and universal advertising media

Fruit in the office - that is the core business of fruiton GmbH from Cologne. The fresh specialists deliver fruit or vegetables to all departments of German companies. Fruiton also offers individualization of the fresh produce by means of a unique color application. Thanks to a high contrast procedure, QR codes also work, which encourage networking with the sender.

Vitamin C for business: branded fruits and vegetables
The time of chocolate and biscuits is definitely over in May. Now fruits and vegetables are in vogue. "Many companies in Germany also rely on the healthy attitude for their external presentation," says Sheila Gerlinger. The managing director of fruiton GmbH refers to so-called logo fruits: fruit or vegetables are individually refined by means of paint application. A logo as if painted on - without the use of glue, paper or laser.

"Fruit itself already makes a bold statement," says CEO Mario Dutenstädter, holding up a bulging green apple and slowly turning it over. On the other side, the surface of the Granny Smith is decorated with a high-contrast logo. Nobody can escape this charming and nonverbal address. "Logo fruits rely on the wow effect," says Dutenstädter. "Nobody expects that!"

Merging message and product
The advantage of the paint job: The message and the advertising medium are inextricably linked - the whole thing is also handy. The paint does not wipe, even when in contact with water or rain. This food coloring is 100% edible and causes no allergic reactions. "Our partner can choose from many colors. That's how we harmonize corporate identity with fruit or vegetables."

In a laser engraving, the surface is damaged, so it is not suitable for all fruits or vegetables. With the application of paint, the message and the product "merge". Even the delicate surface of a tomato can be so adorned. The application of paint is a stronger statement than a sticker or piece of paper. With those, there is always the feeling that something has been added. The painted message is more harmonious.

Fruit with logos is an universal advertising media
How many flyers end up in the paper bin? Digital newsletters are clicked away. An apple with a crisp message attracts attention and creates a positive memory. Of course, branded fruit and vegetables are there to be eaten. Eventually they are gone, but the message stays in your head.

Naturally, the space on fruit or vegetables is limited. The area is only sufficient for a logo, slogan or the motto of an event. If you want to generate more content, use the QR code. This works by multi-color printing. Scan the QR code on the fruit and get to a landing page with background information.

Logo fruits: The fresh kick for any event or occasion
There are many occasions on which logo fruits or vegetables with painting can be successful: traditional celebrations such as Easter and Christmas or Mother's Day and Valentine's Day are now getting healthy alternatives to chocolate. Sports events are even more suited to logo fruits of fruiton. Even trade fairs or hotels regularly approach the fruit professionals from Cologne. In close cooperation with its printing specialist, fruiton GmbH delivers the desired fruits or vegetables within 14 days to companies that want to win over people with the themes of health, nutrition and fitness.

For more information:
fruiton GmbH
Mario Dutenstädter
Industriestraße 16
50735 Köln
Phone: 0221 65078630
E-Mail: info@fruiton.de 
www.fruiton.de 


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