According to the comparison website Acierto.com, "mothers continue to be the person who makes most of the family's buying decisions, and one of those decisions could be the purchase of organic products, especially fresh fruits and vegetables. Millennials spend 8% of their shopping budget on them; 1.5% more than the previous generation. Also, organic product sales are rising at a good and constant pace. They have grown by 22% in the past year, which is testament to a greater awareness from consumers," says Ángeles Parra, director of BioCultura. "Yes. It is a clear upward trend. Millennials are the leading consumers of bio products, without a doubt."
The report from the above mentioned comparison website says that "Organic products gain ground as the age of the mother falls. The influence of children themselves on their moms is also a key factor, as the little ones are actually much more aware than adults about such issues.
It is worth keeping in mind that many consumers perceive organic foods as more expensive. In any case, according to Acierto.com, "this will depend on where we acquire them, and on the choice of product itself."
According to the comparison website, "the ease of access to these products has played a big role. A few years ago, it was still difficult to find them in the market and you had to go to specialized or large stores. Today, however, many supermarkets offer such options, and they are purchased by 72% of consumers. This, in turn, has given a boost to the supply. Parra also says that "many of these millennials buy groceries on the Internet, and this includes organic foods."
Also, millennial mothers and young people in general are better informed and tend to look for information about their children's nutrition online. In fact, they are aware not only about the benefits of organic products, which are free of pesticides and synthetic fertilizers, but also about those that are packaged in biodegradable containers.