"The first load of Sicilian oranges transported by air has reached Shanghai," reported Aurelio Pannitteri on 19th April 2019.
Some time ago, OP Rosaria - Pannitteri & C. srl announced being given the green light for these shipments, which reach a market with a huge potential.
Salvatore and Aurelio Pannitteri
"I would like to thank the Alibaba Group for choosing us as partners and direct suppliers. We are now the only ones exporting Sicilian oranges to China by air. The first container has now reached its destination."
We immediately recognized the needed to focus on the premium end of the market. Rosaria oranges from Sicily are one of the leading products in Italy and will be initially distributed via Tmall's Mr Fresh, one of the group's online marketplaces reaching 637 million active Chinese consumers, and via Freshippo, a "New Retail" supermarket chain part of Alibaba.
"We have worked hard on this and have chosen only the best citrus fruit and the best logistic solutions. We have carried out excellent work, starting with cold treatment equipment and ending with all the procedures we were not used to before gaining access to China."
Part of the processing facility
"This is not a simple test, yet an initiative that we wish to maintain for a long time. We are excited about this."
"The second shipment will depart when the cold treatment phase will end in the net few days. We are confident high-end Chinese consumers can appreciate not only the safety of our products but also the typical flavor of oranges grown at the foothills of the Etna volcano."