Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.
Thanks!

Click here for a guide on disabling your adblocker.

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

Crepe product introduced to cross-merchandise with berries

Frieda's is introducing French Style Crêpes for retailers to promote Mother's Day celebrations, suggesting that berries will be an ideal complement.

“Shoppers are looking for new and easy ways to enjoy holidays like Mother’s Day without breaking the bank,” said Alex Jackson Berkley, sales manager at Frieda’s Specialty Produce. “Showing your customers that they can elevate their celebration with items like our crêpes is a sure-fire way to boost your berry sales this season!”

The company says that providing recipe inspiration is a way to drive customer purchases. It suggested to pair up berry recipes and cross-merchandise with berries in a one-stop pop-up display. Frieda’s offers a display box that holds 12/5 oz. packages of French Style Crêpes.

For more information:
Sophia Jackson
Frieda's
sophia.jackson@friedas.com
www.freidas.com

Publication date: