The Chinese pineapple production season is currently in full swing. Taiwanese pineapples are quite popular in the Chinese fruit market, but pineapples from Hainan follow closely. Consumers greatly enjoy Hainan pineapples. The harvest season of Jinzuan pineapples from Hainan begins every year in November and continues until May. This season's pineapples have already been on the market for months, and looking at the overall market conditions, we can see that the demand volume is great this year. The price of pineapples therefore showed a rising trend in the last few weeks. "We expect the rising trend to continue because the demand volume still exceeds the supply volume." This is according to Wu Qicong, Director of Marketing at Hainan Tiandiren Farm (Group) Co., Ltd. (hereafter "Tiandiren").
Tasting Tiandiren pineapples in the supermarket
Wu Qicong, Director of Marketing
There is, of course, fierce competition with pineapples from Taiwan. The employees of Tiandiren are working hard to secure the market share of pineapples from Hainan. "We have spared no effort this year to promote our Tiandiren brand throughout China. Compared to previous years, we have gone all out. To be honest, there are no strong Chinese pineapple brands in the Chinese pineapple market. We are trying to lay the ground for Chinese brands in this industry by creating the first reliable Chinese pineapple brand. We currently have a market share of 28%. We hope this share will steadily grow in the coming few years. We also hope to develop and improve the standards in the Chinese pineapple industry. We therefore invest heavily in the training of local farmers, management of innovative technology, and control of product standards. We have created a mature brand of Chinese pineapples and we hope to continue delivering top-quality products to the Chinese fruit market. We have invested in the development of this industry for a long time, and we are starting to see the results of our effort. The surface area devoted to pineapple plantation in Hainan continues to grow and reached 733 hectares this year."
Tiandiren pineapple plantation
Tiandiren pineapples for sale in the supermarket
"The production season of Jinzuan pineapples will conclude in May, but this year we have another variety that enters the market in May. The supply season will continue until October. The 'cow milk' pineapple variety enters the market in the off-season. The 'cow milk' pineapple has a nice, sweet and sour taste. The color of the fruit flesh is white like cow's milk, hence the name. This new pineapple variety has a unique fragrance. The fruit is thick and creamy, and the fibers in the fruit flesh are more delicate than any other pineapple currently on the market. Furthermore, we also plan to supply another new variety: the 'mango' pineapple. This pineapple has a fragrance that resembles the fragrance of mangoes. We estimate that this pineapple variety has great market potential. We are very happy to provide consumers with these exciting new product varieties."
Tiandiren pineapple plantlation
Wu Qicong - Director of Marketing
Company name: Hainan Tiandiren Farm (Group) Co., Ltd.
Telephone number: 0898-68505055
Mobile phone: 18889261650
E-mail address: sunwu@tiandirenfarm.com
Company website: www.tiandirenfarm.com