After a clear decline in volumes in February on the PGC-FLS market, the P3 2019 on March 17th, 2019, shows a resumption of French household spending of +1.2% on the P3. This brings the evolution over the first 3 periods of 2019 to 1.9% in value, an increase that is more marked than in recent months. This is the combined effect of a slight increase in the number of purchased items and a moderate return of inflation.
E.Leclerc (Pdm: 21.3% +0.4pt) is growing again, thanks to more than 350,000 buyers and a loyal clientele. As for Lidl, the company is enjoying a better flow with more than 400,000 new buyers and a higher frequency of purchase. Lidl also increased its advertising investments by +14% and ranks first in TV POS.