"Traditional crops were no longer profitable so we opted for innovative healthy products," explains Juri Piermattei, owner of Campagna Magna since 2006.
The organic company (which has held the certification since 1990) is located in San Severino Marche (MC) and only grows high-quality raw material selected to create healthy genuine products such as extra virgin olive oil, cereal and pulses, multi-flower honey, goji berries, vegetables and aromatic, spontaneous and medicinal herbs.
"We have planted goji and aronia berries, pink apples from the Sibillini mountains, pears, apricots, cherries, sour cherries, apples and quinces. We no longer grow cereals as they are not profitable. In addition, we have set up a workshop to make ready-to-eat soups for consumers who have little time to cook."
Campagna Magna is the only company in Marche to produce goji berries, used to make a jam available in 200 gr jars.
Goji berries are energetic healthy berries that, weather permitting, are harvested in July-August. "It has not been raining for months and the drought is making itself felt. Weather changes are having a devastating effect on agriculture."
Goji berry jam is the brand's leading product and it won the Oscar Green 2018 award in the innovative product category.
Goji berries come from a shrub part of the Solanaceae family and its scientific name is Lycium Barbarum. It is a perennial deciduous plant that blossoms between June and September. The small delicate fruits are harvested by hand.
"We are the only ones in the Macerata province growing these fruits. While goji berries from Eastern countries are indeed available in Italy, the chain is not traceable."
Other products include jams made with aromatic herbs such as lavender, lemon balm and mint. A typical product from the local tradition is apricot jam with Mistrà, a local aniseed-flavored liqueur.
The brand also produces sauces, asparagus in oil and an asparagus spread made with selected raw material and processed according to a range of recipes. Almost all products feature aromatic herbs. Some herbs are harvested at the optimal time and are processed with a steam distillation method so as to extract the best part: 100% essential oils and aromatic herbs (hydrolates).
Products are currently available in Italy through regional fairs and specialized niche stores.