FME Commercial Director, Willem Weening:

"Easter rush in the mushroom trade"

There could well be an Easter rush in the mushroom trade. This is according to Willem Weening. He is Belgian mushroom wholesaler, Fresh Mushroom Europe's, (FME) Commercial Director. "There is high demand, and the market is tight. This situation requires a great deal of attention to ensure we meet all our clients' needs," he says.

"The market has become more stable in general. Despite this, you see demand increasing around the holidays. Products such as Portabella, white and chestnut mushrooms, oyster mushrooms, and Finnish mini-shiitake are selling well. The Dutch shiitake is, however, lagging."

"We are currently in full swing, preparing for the wild mushroom season. This season will start later in the year. The growing conditions for these mushrooms are good now," says Willem.

"Our wild mushroom specialist has just returned from the Balkans. He was looking for locations and told us it was going to become a nice season. This week, fresh chanterelles will be coming in again."

"There is a growing demand for our Boletus mushrooms. We have our Boletus World products. These are fresh mushrooms with vegetables and a delicious sauce. These combinations all come from Italian, Thai, Mexican, and Mediterranean cuisines. These products are low in calories and contain no salt or other additives."

"We also have Boletus Combo products. These are fresh mushrooms with vegetables that you can use to make different dishes like pasta dishes or soups. These products help people discover different mushrooms and enjoy healthy meals. In this way, we try to use innovative concepts to surprise our clients. These are clients in the retail and food industry sectors," concludes Willem.

For more information:
Willem Weening 
Fresh Mushroom Europe N.V.
Tel: +32 (0) 331 71 819  

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