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China: First shipment of Sonya apples will arrive in Shenzhen on April 28th

Yumsun Fruit Co., Ltd. imported this year's first shipment of Sonya apples from New Zealand, which will arrive in Shekou Port, Shenzhen, on April 28th, 2019. The supply season of Sonya apples is expected to last until August. Lin Feifei, the International Sales Manager at Yumsun, explained that the overall product quality of Sonya apples during the harvest season was excellent, the sugar content was optimal, the apples were moderately firm, and just the right color. She further stated that this has been a great production season for Sonya apples, and the people at Yumsun look forward to consumer feedback on this year's first shipment.

Sonya apples

The springtime weather in Sonya apple production areas was stable, and the apples did not suffer from excessive rainfall or hailstorms while they ripened on the trees. The Sonya apple is a late-season variety. The drought in Nelson, New Zealand, and the recent forest fires had very limited influence on production and the relatively stable conditions guaranteed product quality.

Sonya apples

This year's Sonya apples are slightly smaller than in previous years. According to Yumsun, this is of great benefit to their sales, as smaller apples better satisfy the demand of their main consumers. Furthermore, the sugar content of the double-color apples was 13%-14% higher than in 2018.

Sonya apples

Yumsun first imported Sonya apples in 2017 and sold them on the Chinese market. This apple variety has become more popular in the last two years. The retail value continues to rise. This is because Yumsun continues to develop close cooperation with production areas. This helps to guarantee the product quality and the packaging quality of Sonya apples. In addition, Yumsun combines actual market information with consumer demands, and connects with production areas in New Zealand, to carry out research and development that helps to improve flavor and product quality while Yumsun works hard to consolidate the brand.

Sonya apples

Yumsun hopes to expand the retail channels of Sonya apples to include wholesale markets and supermarkets in first- and second-tier cities throughout China. This will give even more consumers the opportunity to taste their excellent flavour.

Company name: Shenzhen Yumsun Fruit Co., Ltd.

Company website: 

Telephone number: (+86) 0755-25840333 

E-mail address: 

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