Global farm-to-table SaaS company Delivery Biz Pro (DBP), which provides software to facilitate delivery between farms and providers of fresh produce to homes and businesses, is pleased to announce its partnership with Ooooby, a digital farmers market headquartered in New Zealand.
Ooooby specializes in delivery of local organic food from small-scale farmers and will utilize the latest technology from DBP to help put sustainable farming at the heart of the food system in New Zealand, Australia and the United Kingdom. The partnership is the latest in a series of international relationships DBP has developed recently, underscoring its flexibility to help companies in every corner of the globe.
“We’ve been deeply impressed by the fantastic improvements DBP has brought to our customer experience as well as the operational efficiencies the software brings,” said Pete Russell, Founder and CEO of Ooooby. “Our customers have been raving about the new shopping interface and we saw an instant increase in average transaction values by over 10%. The DBP team has been an absolute delight to work with and we’re very excited about applying more of the powerful features that DBP offers!”
Through the integration of DBP’s technology, Ooooby plans to scale its operations into other regions, reduce costs, create more efficiencies, and make use of several new produce box-building methodologies.
“We’re excited to be a part of the growing local food movement in new markets with Ooooby,” said Judd Payne, Vice President of Delivery Biz Pro. “Ooooby is poised to be a leader in the space and their model was a natural fit for our technology.”
Ooooby launched its first prototype hub in the fall of 2010 in Auckland, from a converted shipping container with 50 customers. Today, Ooooby operates in several regions including, Christchurch, New Zealand; Sydney, Australia, and Fresno, California - delivering over 345,000 boxes of produce to more than 17,000 homes.
Ooooby Ltd is a for-profit company with over 150 shareholders including staff, suppliers, customers, and professional investors.