This year the Passover holiday will be celebrated from April 19 to sundown on April 27. The highlight of Passover is the Seder, observed on the first two nights of the holiday. The Seder is a fifteen-step family-oriented tradition and ritual-packed feast.
“Those of us in the fresh produce business know that Passover has some very distinctive foods that are used at the Seder.” says Alex Berkley, sales manager at Frieda’s.
The traditional celebration usually includes specific essentials like horseradish, however according to Frieda's, newer generations are celebrating Passover by incorporating other produce in their modern versions of Passover Seder plates.
“We know that shoppers will be looking for exciting Passover items at their local markets so we want to make it easier for them to find these holiday must-haves through merchandising. Try cross-merchandising horseradish and Stokes Purple® sweet potatoes as a way to increase the basket ring during this springtime Jewish holiday,” Berkley said.
Furthermore, the company cited a recent article by reformjudaism.org
explained how and why new additions are showing up on modern Seder plates. Such is the case for tubers, including potatoes and sweet potatoes. “In 1991, Israel launched Operation Solomon, a covert plan to bring Ethiopian Jews to the Holy Land. When these famished, downtrodden Jews arrived in Israel, many were so hungry and ill that they were unable to digest substantial food. Israeli doctors fed these new immigrants simple boiled potatoes and rice until their systems could take more food.”
Therefore, to commemorate this at their Seder, Frieda's says consumers are incorporating sweet potato alongside the karpas (green spring vegetable).