Six months after it was officially presented, La Grande Bellezza Italiana business network can say it has taken considerable steps forwards.
"The two characteristics that are making our fruit and vegetables more visible are the single brand for many high-quality Italian products and a packaging that helps promote the produce. What is more, there actually is something behind the brand, as our products are tasty and of a high-quality," explains Cristiana Furiani, manager of one of the businesses part of the network.
La Grande bellezza italiana features high-quality oranges, apples, pears, kiwifruits, clementines, plums, grapes and radicchio presented in a packaging that catches the attention and encourages purchases
"Our products have a fair price that balances the proper retribution of producers with a good price for consumers. Prices must be fair to add value to the product and to the effort made to make them reach the supermarket shelves."
Retail chain buyers were interested in the guarantee that these are all Italian products and were also intrigued by being able to speak to a single interlocutor and access a wide range of products made by companies known on a national level.
"We are working with great passion, so much so that one of our claims is Coltiviamo Passioni (We grow passion). This project is fueled by our commitment and by the sharing of our ideas."
Contacts:
La Grande Bellezza Italiana
Business network
C.so Milano 36/A – 37138 Verona
Email: segreteria@lagrandebellezzaitaliana.it
Website: www.lagrandebellezzaitaliana.it