PMA seminar to address the present and future of sustainability in the Chilean fruit industry

The Present and Future of Sustainability in the Chilean Fruit Industry will be the main theme of the Produce Marketing Association (PMA) seminar on Wednesday, April 3.

According to Andres Rodriguez, representative of PMA in Chile, consumers in Chile and the world "... are demanding sustainable and environmentally friendly products, which of course includes the fruit industry."

In her talk, "The Present and Future of Sustainability", Isabel Quiroz, the Executive Director IQonsulting, will emphasize the growing demand for sustainable products in the world, which is exemplified by two German supermarkets that require a seal of sustainability to the Chilean avocado (after the water problems caused by some producers in 2018 in Petorca, V Region; an issue that has just been refloated by the newspaper El País of Spain, this weekend, in the framework of the commemoration of World Water Day).

"We must continue advancing in reliable sustainable certifications, as consumers are more and more interested in making sensible purchases. People are concerned about climate change, so the companies must focus their production in economic, environmental and social terms," said Isabel Quiroz.

Angelica Gonzalez, Integrity's Innovation and Development Assistant Manager, will talk about sustainability in packaging. "There is a lot of information that is not always well-grounded and people can make wrong decisions, especially in the field of plastic packaging. Consumers are anxious for environmentally friendly materials, as they want to take care of the planet. The scope of this challenge for companies involves, not only the final result, but the whole process. There are emerging concepts, such as the circular economy, whose main objective is to prevent the waste from becoming garbage. This involves new technologies or process changes, as well as changing our approach so that we are environmentally friendly."

This seminar, which will be held on Wednesday, April 3, at 5 pm, at the Hotel Plaza El Bosque, is free and exclusive for PMA members.

The Produce Marketing Association is the leading association that represents companies from all segments of the global fruit and vegetable chain. For more information, visit  www.pma.com. PMA seeks to connect, inform and provide solutions for the fruit and vegetable industry. It has 2,800 member companies in 53 countries, and representatives in seven of them: Chile, China, the United States, Mexico, Brazil, Australia, and South Africa.


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