March is Equal Exchange Banana Month. Every year, Equal Exchange dedicates this month to highlighting its fair trade, small farmer banana supply chain with new educational resources, videos, point-of-sales materials, and interactive projects.
(Image: Carson Ingley and Brendan Pate)
The theme for the 2019 campaign is “Unconventional,” which aims to emphasize the differences between conventionally-produced bananas and Equal Exchange’s certified organic, fair trade fruit. Equal Exchange said it partners with unconventional businesses across the supply chain: from the small farmer cooperatives growing and exporting the bananas to the independent retailers making them available to consumers. Together these diverse businesses demonstrate that “unconventional” bananas can succeed in the market, the company shared.
Equal Exchange is challenging retailers to share this movement with their customers and networks with brand-new store signage and shareable videos.
(Image: Carson Ingley and Brendan Pate)
Additionally, the 2019 campaign features an interactive, creative component. Equal Exchange said it is engaging stakeholders in a collective art project celebrating unconventional bananas, and hopes to receive submissions from representatives across the supply chain – from farmers, to distributors, to co-op staff and consumers.
For more information:
Jessica Jones-Hughes
Oke USA / Equal Exchange bananas
Ph: +1 (774) 776-7361
jessica@okeusa.com
www.beyondthepeel.com