Path of Life, which produce plant-based gourmet quinoa and veggie blend side dishes, is going to debut their new look at this year’s Natural Products Expo West Booth 120.
Path of Life’s said have upgraded their savory sides packaging after a complete rebrand. The new design will also now include the gluten-free, Non-GMO Project Verified seal for the entire line-up, which the company says stays true to their core mission: “Live simple… Grown simple — simple ingredients, simple preservation and simple to prepare.”
“We’re growing up!” said Audrea Fulton, vice president of sales for Path of Life. “We’ve been in the market for 3 years – now we’re ready to take the brand to the next level. Our new look and messaging set the stage for new line extensions later this fall. With the changes made to the brand, we feel consumers will resonate with our live simple messaging.”
According to Fulton, Path of Life places great importance on making sure each item they put out into the market has great taste and flavor.
The attention-grabbing rebrand aims to attract family-friendly Millennial shoppers. Path of Life said all their sides are gluten-free, non-GMO, ready in 6 minutes or less and made with plant-based ingredients.
“The new look has attitude and brings our brand to life,” explained Fulton. “It’s fun, it’s edgy and more informative so consumers don’t have to wonder how to use and apply the dishes – making meal prepping a breeze.”