Massimiliano Ceccarini, manager of Sipo, reports that there are over 10 hectares of purple carrots and that retailer demand is increasing.
Purple carrots from Sipo
"It is still a niche product, but operators are rather curious. What is more, a piece on purple carrots by Elisa Silvestrin was broadcast by Buongiorno Benessere on Raiuno, which helped spread the knowledge about them."
Elisa Silvestrin in purple carrot fields in Sipo
Purple carrots are grown only by highly-professional specialized producers. They are available all year round because they are sown in three different moments and their growing cycle lasts around 120 days. They are supplied in 500-gram trays or loose in punnets to retailers and wholesale operators.
"Their price is higher than that of traditional carrots for two reasons: first of all, seeds are much more expensive and, secondly, yields per hectare are lower due to a lower planting density."
Massimiliano Ceccarini and Elisa Silvestrin
Nutritionist Giancarla Monticelli illustrated the characteristics of purple carrots, which contain substances such as polyphenols and anthocyanins that have antioxidant and anti-inflammatory properties that help protect blood vessels improving cardiovascular health.
Giancarla Monticelli with Elisa Silvestrin
They contain 20% less sugar than traditional orange carrots and are therefore ideal for those who need to follow a diet low in sugar.
Watch the video!