Fruit and nut brand Nutty Goodness taps West as CEO

Nutty Goodness, the category-pioneering fruit and nut brand, announces today that Christopher West is appointed CEO, effective immediately. As CEO, Mr. West is responsible for global operations, sales, marketing, and product development.

Mr. West is an accomplished executive with over 20 years of global experience building businesses, brands, and organizations across multiple consumer product and service industries. He is an expert in marketing, general management, capital formation, revenue growth, and people.

“Chris is a proven leader who delivers deep consumer expertise along with a passion for our business and brand,” said Walker Brock, Co-Founder of Canongate Capital, the owner of Nutty Goodness. “His leadership and keen understanding of consumer behavior, lifestyle brands, the grocery channel, and the retail business at large make him an ideal fit to drive the exponential growth we are looking to achieve going forward.”

“In his previous roles with the company, Chris grew Nutty Goodness into a national brand,” said Benjamin Ludzker, Co-Founder of Canongate Capital. “We have confidence in his ability to achieve greater results in the future.”

Mr. West began his career in multinational brand and general management, with Procter & Gamble, the world’s largest consumer goods company. Mr. West worked on global brands including Olay, Covergirl, and Max Factor, eventually assuming global P&L responsibility for the Lacoste, Helmut Lang, and Yohji Yamamoto luxury beauty brands. Mr. West was part of the integration and growth of the Jean-Patou SA, Wella AG, and Cosmopolitan Cosmetics USA businesses.

Mr. West joins Nutty Goodness from CSWestIntl, the boutique operations consultancy and investment platform that he founded in 2008. CSWestIntl specializes in business development, brand monetization, and operational management for new, rapid-growth, and transitional brands and companies. The firm operates, advises, or invests in a global clientele of consumer companies, on behalf of ownership.

In parallel with this announcement, CSWestIntl merges with Canongate Capital, the parent company of Nutty Goodness.

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