In China and in Saudi Arabia, customers are willing to pay anything in order to keep the fruit on their table. The plums, cherries, figs and peaches from Caceres reach Hong Kong, Singapore, Brazil, Japan and the United Arab Emirates, as well as many other destinations in Europe, Asia and South America. The province of Cáceres is already a recognized superpower in the stone fruit sector due to the fruit's excellent quality, but other crops with opportunities overseas are also expanding.
In fact, the value of Caceres' exports of all kinds of products has reached 470 million Euro, a record high figure that triples that of two decades ago. Caceres-based companies in this sector made sales to other countries worth 39.4 million Euro in 2017. Apricots, nectarines, raspberries, melons or watermelons reached 22 countries.
Fruit is already the fifth most important item in the list of Caceres' exports, according to statistics from the State Secretariat of Commerce. Meanwhile, the ranking of biggest customers is topped by the United Kingdom, which annually spends 11 million Euro on the import of these products from the province (therefore, beware of the consequences of Brexit!). It is followed by the Netherlands (6.5 million), Germany (6.5 million), France (3.3 million), Portugal (3.1 million), Italy (2.7 million), Belgium (2.4 million), Denmark (1.8 million), Sweden (338,000 Euro) and Hong Kong (273,999 Euro).
The development of the fruit market is so favorable that many producers are reforesting their lands with fruit trees. "They have noticed that, in general, fruit trees are highly appreciated, especially in the case of stone fruit," says Víctor Grajera. This is because the province of Cáceres has its own microclimate (certain hours of sunshine, a certain rainfall regime...), which is highly suited for stone fruit production. Caceres' products reach the national and international markets with the right caliber, sweetness and a texture so good that the customers are willing to pay for it," says Víctor Grajera.
Of the 40 million Euro worth of fruit that Caceres sells to the international market, 23 million correspond to cherries, apricots, peaches or plums.