Seminis continues in 2019 with a highly appreciated tradition! During the first week of July the seed company again organizes the Seminis Melon and Watermelon Week in Murcia (Spain). Seminis, known for its innovation, focuses with the Melon Week event on providing professionals with industry-leading insights, solutions and networking opportunities that extend well beyond their seeds. Visitors will be able to discover the many attributes of Seminis varieties such as taste, field holding, harvesting features, shelf life, resistances, and health benefits.
Intense preparation
This is the result of a full year of preparation with the objective to show visitors the entire Seminis portfolio of melons and watermelons. Seminis also shows how they manage to bridge the gap between producers and marketers/category managers of retailers and traders.
Special features
However, this year's edition will be something special. "We know of the success of the format, and that's why we repeat it year after year. However, after the last edition, we thought that for the next year we had to offer something more," as said by Miguel Sanchez, Trade Partnership Manager Iberica, responsible for Relations with the Chain. He continues:
"We do not want to lose the essence of our Melon Week. The format of meetings between the chain and production companies provides excellent results for all parties. So we will maintain it, but this year we have decided to incorporate new features that will make this week an even more significant event."
Bayer Company
The first Melon Conference, which is traditionally held during this first week of July, Seminis will present the brand under the umbrella of Bayer. This means that Seminis integrates solutions between both brands, Bayer and Seminis, to facilitate the farmer's work.
Also, this year the event will feature sessions of Knowledge Transfer and Technology. Sanchez: "Some great stakeholders from the sector will provide us with their vision of the market, as well as experts in trends so that attendees can have a 360o view of the Melon and Watermelon situation in Spain and Europe."
International audience
Visitors will surely meet a global audience at the Seminis Melon Week. Sanchez: “This edition promises the participation of our colleagues from Italy, France, and Morocco, who will show their product portfolio here and who will bring prospects, clients, and producers from their respective countries. So the event will truly be an international gathering. We can take advantage of all the synergies that we can generate at European level in terms of varieties, customers and producers."
More details of the event can be found on https://seminis.es soon. For now, save the date from July 1st to July 5th for the Seminis Melon and Watermelon week 2019!
For more information:
Miguel Sanchez
Bayer
Email: Miguel.Sanchez@Bayer.com