Organic market in Croatia faces price-sensitive consumer

Beginning June 1, 2012, organic products certified in the United States or the European Union (EU) can be sold as organic in either market, streamlining trade between the two largest organic markets in the world. All products traded under the partnership must be shipped with an organic import certificate.

Croatia, as an EU Member State, is a member of the US-EU Organic Equivalence Agreement. Croatia’s organic food market, while small, is emerging with imported organic products  dominating the market. Export opportunities are to be found in fresh produce, dried fruits and nuts, specialty grains and processed products. Affordability, availability and choice of organic products will be the key factors motivating purchases by the price-sensitive Croatian consumer.

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