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Spain: Proposal of promotional campaign for Valencian oranges

Last Tuesday, the regional Government and the citrus sector talked about the possibility of launching a campaign to promote Valencian oranges in order to boost their consumption nationally and internationally. It would be carried out through the Spanish Citrus Interprofesional Intercitrus.

The Councilor of Agriculture, Elena Cebrián, has chaired a new meeting with representatives of the citrus sector to seek joint solutions to the citrus fruit crisis in Valencia.

According to the regional Government, the meeting was attended by the General Director of Agriculture, Roger Llanes; the general director of Rural Development, Maite Chàfer, and representatives of AVA-Asaja, Fepac-Asaja, the Union of Small Agricultural Producers and Cattle Ranchers (UPA), La Unió, COAG-CV, Cooperativas Agroalimentarias of the Region of Valencia (Fecoav) and the Citrus Management Committee.

In addition to the talks about the launch of a promotional campaign for Valencian oranges, the meeting also served to look into how it's going with the withdrawal of the production for the processing industry and with the funding of de minimis and subsidized credits, as well as with the regulation of phytosanitary products and its impact on international trade agreements.

Regarding the volumes of oranges and small citrus fruits withdrawn for the production of juice for free distribution, the latest updated data reveal that 6.316.202 tons have been withdrawn in the Region. Valencia also accounts for the largest share of the small citrus fruits withdrawn in the country, with about 64% of total nationwide.

At the same time, there has been a slowdown in the shipments of fruit intended for processing by fruit and vegetable producer organizations (OPFH). This is due, on the one hand, to the fact that they have already got rid of the volumes in storage, resulting in lower pressure from available stocks, and on the other hand, to the quality of the small citrus fruits currently in the field, which makes them less suitable for the processing industry.

Source: EFE

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