There is a new line of flavored mini potatoes available in eastern Canada. W.P. Griffin Inc. has announced the launching of “Potato CuisineTM“ Microwaveable Mini Potatoes. The mini potatoes come with a choice of different spices which people can add as they desire. The new product, launched just last week, takes only six minutes to prepare in the microwave, the company said.
"W.P. Griffin just began shipping last week, so it has already appeared in Sobeys, Foodland & select Co-op stores from Ontario to Newfoundland," said John Griffin. "We have been working on this new product line for close to two years. It is exciting to see this new and innovative product being supported by these stores. Right now, the focus is in the east of Canada with a view to expanding this later."
Focus on smaller, easy-to-prepare potatoes
The Potato CuisineTM Microwaveable Mini Potatoes are an addition to the company's existing lines of convenience-focused potato products. W.P. Griffin said it has been presenting products in this category for more than a decade. The small-sized potatoes are quick and easy to prepare, which it says now appeals to many consumers.
"We first started developing convenience potato products back in 2004 with individually shrink-wrapped, microwave-ready potatoes," Griffin shared. "We also introduced spiced, steamable, mini potatoes with the 1,2,3 cooking instructions a decade ago. Smaller potatoes are convenient because they are quick and easy to prepare, don't require peeling, and can be cooked quickly. Many of our specialty items are focused on the smaller sized potatoes, as we are focused on ways to make it more convenient for customers to enjoy them."
Five flavors
As mentioned previously, the ‘Potato CuisineTM‘ Microwaveable Mini Potatoes come with the choice of five different spices, including Maple Butter, Mediterranean, Smoked Paprika & Garlic, Sun dried Tomato & Asiago and Caribbean Jerk. W.P. Griffin has supported the launch with POS materials and announcements on social media.
"We do have some POS material in stores, along with a soft launch on social media," Griffin said. "They will also be featuring in Sobeys Flyer the week ending February 27."
For more information:
John Griffin
W.P. Griffin, Inc.
Ph: +1 (902) 853-2755
jgriffin@wpgriffin.com
www.wpgriffin.com